So with the Olympics finally going ahead this month (albeit without fans), it’s NBCUniversal’s chance to show off what Peacock can do. The rest access it either through its free, ad-supported tier, or via cable TV packages. The service has about 42 million users, but only a small fraction of them actually pay for it. It still launched last July, but with comparatively little fanfare, and has struggled to grow an audience since. As the games’ longtime exclusive US broadcast rights holder, the company hoped Peacock would be indispensable to viewers for the duration of the Olympics-and thereby enter the increasingly crowded streaming race with a bang.īut then the pandemic happened, delaying both the Olympics and also Peacock’s true arrival. When NBCUniversal announced it was launching a new streaming service, Peacock, last summer, the Tokyo Olympics were supposed to carry it to victory.
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